Q Assignment Instructions Choose five public figures: celebrities, famous athletes, musicians, writers, or politicians, etc., and consider their “ethos” (reputation, persona, who they “seem” to be, etc.) For each selected person, describe a product that would benefit from his or her endorsement, and one that would not. Be sure to explain who each person is, and explain your choices to receive credit. ________________________________________ Examples: (You'll do five of these) Snoop Dogg (Calvin Cordozar Broadus, Jr.), rapper, actor, author, and family man Products that he should endorse: Anything to do with popular music or entertainment, or cooking. Products that he should not endorse: At-home drug testing kits, since he is widely known as a legendary pot smoker and cannabis activist. He shouldn’t advertise rehab facilities, either, since his reputation is associated with the “partying” lifestyle—though he is actually a dedicated, stable family man! Donald Trump, reality TV star, failed businessman, and one-term president Products that he should endorse: Spray-on tanning products, since he is known for his fake-tanned, orange skin. Hotels and casinos, since he has had ownership in a number of resorts, many of which have gone bankrupt. Products that he should not endorse: Hair products, since his hairstyle is generally regarded as hideously bizarre. Anything to do with education, since he does not seem to be a strong analytical thinker. (Plus, his own “Trump University” went bankrupt and was fined for fraudulent practices.) Any products related to women, since he has made a number of misogynistic remarks. Mexican food, since he has made numerous racist remarks against Hispanics generally and Mexican people in particular.
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